It’s been a few weeks since my last post, which was totally not the plan for this year. But honestly, life just got in the way. It’s been a busy few weeks for me, and after this storm, I’m really hoping the next few months are smooth seas. We’ll see.
Anyway, in an effort to get back into posting on here, I ran an Instagram questionnaire regarding what people would like to read about. I was surprised that most people wanted more posts like the blogging 101 I recently did. So I’m thinking, maybe make it a series? What do you think?
For today’s segment, I’m talking about finding your audience. A few people requested an article about growing your audience, but I’m tweaking it a bit. Having a large audience is great, but you also want an audience that are engaging and relating to what you’re saying or what your brand is. Now, when I say brand, I mean your blog, social media, all of it. As bloggers, we must look at everything we put out as part of a “brand”. I’m not saying be fake. Hell no! I’m saying let all that you put out be cohesive and say the same thing. For example, if I’m all positive and inspirational on my blog, I can’t now be pessimistic on social media. How would my readers see any authenticity in what I’m saying? Makes sense….right? Anyway, let’s stick to the topic. Let’s talk about how to find your audience.
When I bought my first domain and started to take blogging a bit seriously in 2017, I decided to scrap all my social media and start anew. My reasoning was that previously, I didn’t utilize my social media as a tool to extend my audience or readership. I just posted random crap about donuts or my dog. Now, I really make use of my social media as a way to drive traffic to my blog. Personally, my Instagram numbers mean a lot less than my blog stats. This is my priority. This is my focus. Social media is just a way to enhance this. Here are a few ways you can use your social media to find your audience:
⁃ Hashtags! Guys, I can’t place enough emphasis on this. Hashtags are not to make your post look cool. A hashtag like #dayoutwithbae will not serve you any good in regards to figuring out your audience. Hashtags were a tool created to find likeminded people on social platforms, and to follow certain events or trends. So, if you’re a fashion blogger, using fashion related hashtags will help users that are interested in fashion find you. It’s the same with every genre. Utilize your hashtags!
⁃ Create relationships: it’s a common misconception that successful bloggers rely simply on brands. This could not be more false. In order to really create a lasting audience, you must create relationships. Social media is the easiest way to do so. It’s the simple principle that if you show support for others, you’ll receive support in return. Engage with people. Not just a comment saying “that’s cool” , but a meaningful comment, discussing whatever they are putting out. Keep in mind here to stay in your niche. If you’re blogging about lifestyle, you’re gonna struggle to relate to just a group of beauty bloggers.
⁃ Paid ads: this isn’t something I really do that often, but I do know from a professional space that you have the option to really narrow down what audience you want your ad to reach, so this can really help you target a specific audience.
Another common mistake, and also something I struggle with is having cohesive content. If you want to utilize your social media as a tool for your blog, then stay on brand. If your blog talks all fashion, then your social media needs to be mainly fashion. If someone sees your social media, they need to get a feel of what to expect from your blog, and vice versa.
Lastly, take the effort to create good content. Social media essentially appeals to a persons visual senses. Think about it. If you’re scrolling through Instagram, are you likely to stop at a low quality, pointless picture, or something that is attractive and appealing to look at. No, I’m not saying filter everything. It’s fine if that’s not your thing. But at the very least, use high quality, clear images. Also, don’t do flatlays like me, I suck at them!
That’s all my little tips for today. Any ideas of what I should write about next?