Content is king. This is set in stone. But we also must place emphasis on creating a brand or style about us that help us stand out in an over saturated industry. This can be so complicated, because trends are changing quite often, so you need to find the balance between trendy and timeless. I’ve always made the mistake of being trendy, so my style would change so often based on new trends. So, hopefully this post will help you learn from my past mistakes.
Firstly, you need to consider your niche ( you can find out how to find your niche here).
Depending on what your brand is, you would need graphics, themes and curated content to suit that niche.
For example, if you’re a fashion blogger, you want a clean look to your blog that allows the fashion to stand out. For your Instagram, you don’t want heavily filtered images that would warp the original color of the outfits you wear.
Secondly, and this is something I advise all my clients, create a mood board! You need to narrow a style down and the easiest way to do that is to simply browse Pinterest and see what peaks your interest. Naturally, you’ll find a certain type of look and feel that grabs your attention. Personally, my style edges towards an edgy, boho kind of style, which I’ve incorporated through my blog graphics, the filter I use for my Instagram pictures, and even the very images I post on my blog and social media.
Next, don’t be afraid to use trial and error. It took me countless tries to get to a style that I feel truly reflects me. That’s ok. For your blog, you can continually improvise and try different things by saving your customizations as a draft. For your Instagram, apps like Planoly and UNUM allow you to upload your images in a grid to get an idea of what they will look like in your feed.
Lastly, and maybe this is most important, don’t try to be something you’re not. When I first started out, I would buy dresses and heels specifically to wear on my blog and social media. Now, if you know me, you know I am not really a heels and dress kinda gal. I’m a Converse and ripped jeans kind of woman. My blog and social media really gained some sort of traffic and engagement when I started embracing my uniqueness.
Readers can tell when you’re being inauthentic, just as you can tell when someone else is. Be you.
You will attract the right audience if they see your authentic style in what you do.
That’s all I have to share about this! If you have any questions on finding your blog or Instagram style, don’t hesitate to pop in a comment!